The decorative pillow/throw/soft window treatment arm of London-based Caldeira is making a strong fashion statement with a new series of decorative pillows and throws that feature iconic London fashion trends and British themes, from The Beatles to the Union Jack and everything in between.

The British them is hot at the moment, perhaps spurred on by the Royal wedding and the Olympic games. Caldeira's Union Jack pillow comes in various square and novelty sizes and colors, and it is their number one selling pillow right now. The company is selling this pillow in more than 12 countries around the world. Also a part of the collection is a new assortment of black-and-white photographic looks that depict The Beatles, the flag, city scenes, the queen's crown and other distinctive British images and icons.