This London Fashion Week 2011, Craig Lawrence announced each of his look descriptions in full details which is rather unusual when a detailed run of the show was present on each set in the London Fashion Week. This could probably be an attempt to attract attention at the London Fashion Week to the thoughtful creations has previously worked with Gareth Pugh when he was just a student at Central St. Martin's. Even without the detailed description his work can be understood clearly which consists of several types of yarn mixed and stitched together to form full-length dresses, crushed velvet hand-knitted into jackets and dresses, cellophane being the signature material being used liberally for tube dresses and a bolero jacket for this year's London Fashion Week. To make it even bigger at the London Fashion Week, Lawrence collaborated with British luxury shoemakers Crisian & McCaffrey by making footwear out of knitting.