Grazia, which is a a well-known weekly magazine of Bauer Media is joining hands with Gravity Road and YouTube for making an interactive documentary series on London fashion week. This is produced by the company Gravity Road and directed by Marcus Liversedge.
The documentary will be known as 'Grazia Fashion Issue…Live!' and it will capture every moment of glamour and hard work that is put into the making of Grazia London Fashion Week issue. The fans can also get themselves involved in major editorial decisions like choosing the apt cover shot. The Cameras will capture the reality behind the scenes for almost a week and will give viewers a look into Grazia HQ of London Fashion Week.
Abby Carvosso, who is the managing director of Bauer Magazines lifestyle, said that "London Fashion Week is a huge event for the fashion-conscious women as well as socialites and Grazia is celebrating its collector's issue with a twist. The 'Grazia's Fashion Issue…Live!' will give an additional level of fashionable content by showing detailed conversations of London fashion week that advertisers will share with their audiences through Bauer's powerful brands. Grazia will also support the issue with a two week multi-platform marketing campaign based on the popular 'Have You Got Your Grazia?' campaign.